Best Dog Products To Sell: Must Have Items For Dog Lovers

Looking to cater to dog lovers on your e-commerce store? With over 65 million dog owners, this is a very profitable niche. Whether you’re planning to introduce an entirely new product line or just expand your offerings, curating a selection of gifts for dog lovers can help you attract a loyal customer base.

Why You Should Sell Dog Products On Your Ecommerce Store

Here’s why dog-themed gifts make for an excellent addition to your store.

• Massive Market Appeal⎯ Dog lovers adore products that help them celebrate their furry family members.
• Emotional Connection⎯ Pet lovers don’t just buy gifts for themselves; they often purchase products to make their dogs happy or to share their love of dogs with others.
• Seasonal Sales Potential⎯ From birthdays and holidays to “just because” gifts, dog-themed products sell all year round.

Personalized Dog-Themed Accessories

Product Ideas:

• Custom Dog Tags⎯Inscription to add on the tag can include the pup’s name and emergency contact details.
• Photo Mugs⎯Personalize with cute illustrations or images of their pet.
• Engraved Jewelry⎯Necklaces or bracelets featuring paw prints or the name of their furry friend.
• Custom Dog Portraits⎯Stand out from your competitors and allow customers to upload a photo of their dog to be turned into a beautiful illustrated portrait.

Use social proof to your advantage here. Ask customers to leave a review and post their personalized pet items on your page.

Dog Toy Bundles

Dog parents are always on the hunt for toys that keep their pups entertained. Bundling multiple toys together not only creates added value but also makes gifting easy. Highlight the durability, safety, and any enrichment features these toys offer.

Product Ideas:

• Chew Toys⎯ Durable, rough chew toys are the best sellers.
• Interactive Puzzles⎯ Toys that keep a dog busy are really popular.
• Seasonal Toy Sets⎯ Themes like Christmas, Halloween, or even “birthday” bundles are fun and great gifts.

Premium Dog Beds & Blankets

A cozy dog bed or plush blanket isn’t just for pets⎯it’s a great way to pamper pups.

Product Ideas:

• Beds⎯ Large beds and travel-sized beds are perfect for car trips.
• Blankets⎯ Faux-fur blankets or throws.

Consider offering machine-washable designs and eco-friendly materials as well as the option for customers to personalize them.

Subscription Gift Boxes For Dogs

Subscription boxes are great items to sell! “The average gross margins [for subscription boxes are between 30% and 50% since they promote customer loyalty.”

Product Ideas:

• Treat and toy monthly subscription boxes.
• Surprise seasonal boxes with themed goodies.
• Customizable subscription plans based on the dog’s size, breed, etc.

Offer discounts for first-time subscribers or a preview of the treats and toys customers can expect in the box with an unboxing video shared on your store. Consider starting a blog if you don’t already have one, so you can add video and content for your customers.

Dog Treats

No dog parent can resist spoiling their pup with tasty (and healthy!) treats. They’re also small-ticket items that make perfect holiday stocking stuffers.

Product Ideas:

• Organic biscuits.
• Grain-free or hypoallergenic treats.
• Themed treats, like for Halloween cookies and Christmas.

Dog Travel Essentials

For dog owners who love taking their furry friend on adventures, having the right travel essential is important. Showcase your products through real adventure stories or partnerships with travel bloggers.

Product Ideas:

• Travel bowls and portable water bottles.
• Dog seat covers for cars.
• Pet carriers, backpacks, or strollers
• Safety harnesses.
• Biodegradable bags.

Ecommerce Marketing Strategies

Marketing your product effectively is key to standing out in the competitive e-commerce market. Here are some product marketing tips to help boost your sales, visibility, and traffic.

• Create Themed Collections⎯ Group products (e.g., dog travel essential or dog toys) for easier browsing.
• Offer Gift Packaging Options⎯ Convenience matters when people are buying gifts. Offering gift wrapping as an option “can lead to increased average order values (AOV), as customers are more likely to indulge in additional purchases to qualify for the service.”
• Run Seasonal Campaigns⎯ Examples are: Special Valentine’s Day items for dog lovers to give their pup some extra love and on Christmas selling stockings for dogs.
• Use Social Proof⎯ Feature customer photos and reviews to build trust and credibility and to show all the fun ways your products can be used.
• Offer Free Shipping⎯ Offering free shipping over a certain purchase amount can increase average order value significantly.

Why EverBee’s Tools Will Help You Sell Your Products

EverBee’s tools can help you sell your products by improving your product listings through SEO and giving you data-driven insights to grow your e-commerce business.

Keyword Research & Product Optimization

EverBee’s keyword research tool helps you find high-ranking, low competition keywords so your products appear more in search results. This boosts visibility and increases traffic to your store.

Product Research

You’re able to analyze trending products, competition, and pricing strategies to refine your products.

Sales & Performance Tracking

You can track your store’s analytics to see which products perform best so you can adjust your any products, if necessary.

EverBee’s seller tools help you launch, manage, and grow your e-commerce store! Sign-up for a free trial today.